Beyond the Blue Link: Empirical Evaluation of Generative Engine Optimization in Stochastic Retrieval SystemsThis paper studies how authored hypertext structure affects machine-mediated attribution in generative retrieval systems.
- doi
- 10.1145/3800935.3830864
- isbn
- 979-8-4007-2564-7
- name
- Beyond the Blue Link: Empirical Evaluation of Generative Engine Optimization in Stochastic Retrieval Systems
- source
- html
- acm_url
- https://dl.acm.org/doi/10.1145/3800935.3830864
- authors
- Manan Mehta, Raghav Sharma, Vineeth Kalluru, Adit Kotwal
- doi_url
- https://doi.org/10.1145/3800935.3830864
- license
- CC BY 4.0
- summary
- This paper studies how authored hypertext structure affects machine-mediated attribution in generative retrieval systems.
- keywords
- Generative Engine Optimization; Hypertext Architecture; Retrieval-Augmented Generation; Answer Engine Optimization; Agentic Media; Citation Analysis
- published
- 2026-09-14
- conference
- HT '26: 37th ACM Conference on Hypertext, London, United Kingdom, September 14–18, 2026
- acm_html_url
- https://dl.acm.org/doi/fullHtml/10.1145/3800935.3830864
- ccs_concepts
- CCS Concepts: • Information systems → Search engine indexing ; • Information systems → Language models ; Hypertext languages; • Information systems → Web search engines ;
- displayAuthor
- Manan Mehta, Raghav Sharma, Vineeth Kalluru, Adit Kotwal
- proceedings_url
- https://dl.acm.org/doi/proceedings/10.1145/3800935
- displayPublishTime
- 2026-09-14
- acm_reference_format
- ACM Reference Format: Manan Mehta, Raghav Sharma, Vineeth Kalluru, and Adit Kotwal. 2026. Beyond the Blue Link: Empirical Evaluation of Generative Engine Optimization in Stochastic Retrieval Systems. In 37th ACM Conference on Hypertext (HT '26), September 14--18, 2026, London, United Kingdom. ACM, New York, NY, USA 8 Pages. https://doi.org/10.1145/3800935.3830864
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