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Funnel Analytics

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Funnel Analytics

Julio & Gabo H Beaumont

12 January 2026, 14:03
1

Our funnel identifies a user and measures the conversion rate from one step to the next step. We need to identify the pain points at each step to boost conversion rates. A Growth Funnel is a bit different from a UX Funnel. The Growth Funnel should be a single instance across the system. It is core to the strategy and to every member of the team. Once we discover our Growth Funnel, it seldom changes. UX Funnels are a design tool. They can change all the time with different experiments.

Growth Funnel

Proposed steps:

  1. Visit a website.

  2. Subscribe.

  3. Participate.

  4. Create a new Site.

  5. Share the Site.

  6. Invite another user.

UX funnels

Web UX Funnels

  1. Subscribe

    1. Visit a web

    2. Click subscribe button

    3. Enter email

    4. Click Save Email button

  2. Participate

    1. Visit a web

    2. Open the comment section

    3. Reply/create new comment input box

    4. Start identity creation (can be bypassed)

    5. Complete identity form (can be bypassed)

    6. Publish comment

Desktop UX Funnels

  1. Participate

    1. Edit a document

    2. Publish a document

  2. Navigate documents

    1. Search

  3. Create a site

    1. Click Publish site to a domain button

    2. Select Domain options from float window

    3. Create a seed host account (optional)

    4. Login to Seed Hypermedia hosting

    5. Finish publishing

  4. Invite another user.

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